The Industrial Alliance Working Group on Skills proudly presents the first pilot video of the Image Campaign, developed to raise awareness of the vast and evolving career opportunities within the European semiconductor ecosystem.
This initiative marks an important step in promoting the visibility of the semiconductor sector, a cornerstone of Europe’s digital, industrial, and technological ambitions. Through compelling storytelling and real-life perspectives, the video highlights how this field is not only about innovation, but also about people: the engineers, researchers, technicians, and visionaries driving Europe’s future.
The pilot video seeks to inspire students, graduates, and professionals from diverse backgrounds to explore careers in semiconductors, an area that underpins everything from smartphones and electric vehicles to renewable energy and artificial intelligence.
This campaign is more than just a call to action. It’s a celebration of opportunity, innovation, and collaboration. It invites new generations to take part in building a resilient, forward-looking semiconductor industry in Europe.
Watch the video to learn how you can shape the future!
